Websites hoping to enter the Google News index through their online news stories have been offered internet marketing tips on how to do so.
In a post on the Google News Blog, Abe Epton of Google’s news online operations team explained that news stories should have an article body that is clear of irrelevant items such as ads, tags and sidebars.
URLs should be permanent and unique and should contain a minimum of three digits assembled so that they do not refer to a particular year.
News stories should be encoded in the format that they specify they are in, while images should ideally be in JPEG format and lie close to the article title.
"If your site produces original content and distributes press releases that you’d like us to crawl, make sure to separate your original news content from your press releases by creating two different sections on your site," Mr Epton said.
Google News is one of the most popular news aggregators in the UK, along with NewsNow, StumbleUpon and Digg, according to Hitwise.