Local internet marketing could be a "big winner" thanks to the rise of mobile data consumption, an industry expert has claimed.
Michael Boland is programme director for Mobile Local Media at the Kelsey Group and commented following the release of the company’s new report, which predicted that revenues from mobile local search advertising will go up by 130.5 per cent in the next four years.
Mr Boland said the "strong correlation" between mobile internet and local searches meant this section of the market was likely to do well.
"[It] will cause a good portion of the ongoing mobile application boom to focus on local," he explained.
The Kelsey Group report findings also stated that in the US, the proportion of locally-based mobile web searches is expected to rise from the current 28 per cent to 35 per cent in 2013.
This news follows research published this week by Pinch Media, which found that the potential for mobile internet marketing via apps could be targeted for best results due to the fact that only three in ten people use a purchased app the day after buying it.