Search giant Google has launched additional features for its Insights for Search product, which allows companies to improve the impact and relevance of their search engine marketing campaigns by monitoring search queries.

In an official blog post, Amanda Kelly from the Inside AdWords crew, explained that Insights for Search has already helped marketers find new keywords and search terms for their ads.

The new features will provide them with more data by allowing them to analyse search behaviour from sources beyond the generic Google Web Search.

For example, they can now monitor what consumers are searching for through the Google News, Image and Product Search sites and therefore make better informed decisions about internet marketing.

Insights for Search allows advertisers to compare search queries across various countries and sub regions and over different time periods.

According to the tool, the top web search in the UK over the last seven days was Facebook, while Street View – the new Google Maps tool – was the fastest rising search term.

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