Supermarkets should do more to capture online traffic through search engine optimisation (SEO), according to one expert.

Robin Goad, research director at Hitwise, suggested that by optimising content containing information about opening times, supermarkets could attract more visitors to their sites.

He said research from Hitwise shows that ‘tesco opening times’, ‘tesco opening hours’ and ‘asda opening times’ were the top three fastest moving search terms in the retail category in the week before Easter.

In the weekending April 11th, UK web users searched for 12,000 terms containing the phrase opening times and 7,200 containing the phrase opening hours.

Mr Goad said such searches represent a missed opportunity for supermarkets, as just 64.7 per cent of searches for ‘good Friday opening times’ resulted in clickthroughs from search results pages during the week.

Writing on the Econsultancy blog recently, tech reporter Patricio Robles advised companies using SEO to keep their skills and knowledge up-to-date, as trends in SEO can change rapidly.

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