Companies investing in mobile internet marketing may be interested in a new report from comScore which lists the most popular mobile web pages visited by European consumers.
It points out that there is an age and gender difference when it comes to the top sites, with older consumers more likely to visit those offering banking and stock trading services or weather and traffic information.
Meanwhile, younger mobile web users are more interested in social networking sites and entertainment and also access mobile internet content more often than their older counterparts.
Alistair Hill, an analyst at comScore, said: "Mobile offers attractive opportunities for advertisers to target audiences based on the type of content consumed and device owned."
Web search was the second most popular activity, after social networking, for those in the 13 to 17, 18 to 24 and 25 to 34 age groups and the most popular for 35 to 44-year olds and 45 to 54-year olds.
Meanwhile, Opera Mini has reported that mobile web usage via its browser has risen by 157 per cent in the last year.