Travel companies investing in internet marketing may wish to focus their attention on social media sites, as young people are increasingly using them to swap information about holidays.
According to STA Travel, social networkers are logging onto sites like Facebook and discussing their holiday plans with their peers, which is encouraging many people to visit more unusual destinations.
A spokesperson for the organisation said: "Online social networks encourage an exchange of ideas about places to go to and what to do there."
For travel companies, this means that investing in banner campaigns or viral ads on social media sites could have a positive impact on the number of people visiting their website or even or their sales.
According to a recent report by STA Travel, travellers are increasingly seeking out holiday destinations that are off the beaten track in order to broadcast their experiences and display their photos on social networking sites.