Internet marketing teams may benefit from new features being added to Yahoo! Web Analytics that allow them to track visitors to their websites.

In a post on the Yahoo! Store Blog, Jennifer Farwell from Yahoo! Small Business said several improvements have been made to the reporting interface.

In addition, there are also some new demographics and interest groups reports, segmentation and filters, she added.

For example, companies can learn more about who is visiting their site with a new age report which breaks down the age of visitors to their site in different categories.

Similarly, the gender report allows them to find out whether more males or females are clicking through from their pay per click marketing campaigns, while the interest categories report lets firms see what their main interests are.

"This information can help you with demographic targeting of Yahoo! search marketing campaigns on search or content networks and of AdWords campaigns on content networks," Ms Farwell stated.

A recent study by Guava and Econsultancy reveals that 45 per cent of companies said they intend to spend more on pay per click marketing this year.

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