Internet marketing teams are already cottoning on to the advertising opportunities presented by Twitter.
The micro-blogging site has now been recognised at the 13th annual Webby Awards in New York, where it was named Breakout of the Year.
Organisers pointed out that Twitter had grown by 900 per cent in the last year, following in the footsteps of previous Breakout winners such as YouTube.
They said it epitomises the democratic spirit of the internet by providing a virtual stage on which people from all walks of life can express their views.
"Everyone from candidates and celebrities to customers and protestors can share their two-cents and shape public opinion," they stated in a release.
For those launching new internet marketing campaigns, social media sites like Twitter could therefore prove to be a useful platform.
However, research from Internet Advertising Bureau revealed recently that 16 per cent of social network users are put off by irrelevant advertising, which suggests companies need to work harder to engage consumers on these sites.