Having cut its product list at the start of last month (March), search engine Yahoo! is continuing its spring clean – by bringing down the axe on more of its offerings.

It has revealed that Yahoo! SMS Alerts, Yahoo! Kids, and Yahoo! Deals will be amongst the products to go this time around. In addition to these names the older versions of Yahoo! Mail, as well as its phone app version, and the Yahoo! Messenger phone app will also cease to be offered from 31 May.

The announcement was made on The Yahoo! Yodel – Yahoo!’s official blog.

In a post, Jay Rossiter, executive vice president of platforms at Yahoo!, wrote: “Like we announced last month, we want to bring you experiences that inspire and entertain you every day. That means taking a hard look at all of our products to make sure they are still central to your daily habits.

“As part of that ongoing efforts, we are today shutting down a few more products.

“We realize that change is hard, but by making tough decisions like these we can focus our energy on building beautiful products for you like the two we introduced this week – Yahoo! Mail for iPad and Android tablets and Yahoo! Weather for iPhone,” Rossiter finished.

Once an Internet pioneer, Yahoo! has fallen by the wayside in recent years, lagging behind Google – the focus of many search engine marketing efforts – in the battle for search engine supremacy.

This latest move is seen as an attempt by Yahoo! to hone its focus.

News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.

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About the author:

Jack Adams is a copywriter at ClickThrough Marketing, and is a qualified journalist. Jack also has a degree in Journalism, with a specialist focus on citizen journalism, which includes blogs, web content and social media.