Internet marketing professionals may wish to ramp up their e-commerce ad campaigns this year as new research shows consumers will be spending more online.
According to the latest UK e-Retail report from Verdict Research, online spending on retail purchases will be up by 13.3 per cent in 2009 compared to 2008, totalling £20.9 billion.
And it predicts that although increased competition in the online environment will cause growth to slow in the future, spending will still hit £31.2 billion by 2013.
Malcolm Pinkerton, senior retail analyst at Verdict Research, said: "The key for individual retailers is to formulate two clear strategies, one for succeeding through the recession and one targeting growth beyond this, as the online channel begins to approach maturity."
The latest figures from the IMRG Capgemini e-Retail Sales Index show that online sales were up by 14 per cent in April compared to the same month last year.
According to the data, the average online basket size also grew from £121.69 to £131.76 over the year.