Companies hoping to launch internet marketing campaigns on Microsoft’s Bing search engine have been given some important information.

Answering key questions about advertising on the site, Carolyn Miller from the Microsoft adCenter Community Team explained that at this time, there will be no new advertising units on the search engine results page (SERP) of Bing, which will take over from Live.com.

"Advertisers will continue to buy keywords in the familiar adCenter environment," she said. "The new presentation of results will have no impact to the way they purchase keywords."

Ad slot availability will also remain unchanged and existing mainline rules will apply to SERP results, she added.

However, Ms Miller did say that Microsoft expects internet marketers to enjoy increased volumes as a result of Bing’s launch, as the search engine is likely to attract large numbers of web users.

Shar VanBoskirk, principal analyst at Forrester Research, said recently that companies hoping to achieve high rankings on Bing will have to adjust their SEO strategies, as results will be organised according to searcher relevance rather than algorithms.

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