E-retailers and other firms looking to hit the top of the search engine rankings need to move beyond "traditional" search engine optimisation (SEO) towards a full-scale SEO strategy if they want to get noticed, it has been claimed.
BigNews.biz said "a year or two ago", internet marketers could achieve reasonable rankings with the minimum amount of SEO.
However, "that’s all changed" and retailers need to look at a more rounded package of SEO measures to achieve the best results.
This can include blogging, writing articles and press releases, ongoing on-page optimisation and one-way link building and full social media optimisation, such as issuing updates via Twitter or Facebook.
The advice comes after a new study from Forrester Research found over 80 per cent of online marketers currently use SEO to reach their target audience.
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