UK internet advertising will rebound with the rest of the entertainment and marketing sector over the next four years to account for 36 per cent of all advertising by 2013, according to a new report from professional services firm PricewaterhouseCoopers (PwC).

The firm said the economic downturn will push overall entertainment and media revenues to their lowest level since 2005 in 2009-10 at $85 billion (£51.7 billion).

However, increased investment in broadband coverage, the growth of digital technologies and a recovery in consumer spending will see the wired and mobile internet market grow by 40 per cent between 2009 and 2013, which will in turn drive an increase in online marketing services.

PwC head of entertainment and media, Phil Stokes, said: "For each of the industry’s diverse segments, the winners will be those who focus on driving and leading change that delivers real value for consumers."

In January, media buying agency Group M said spending on internet advertising in the UK would outpace spending on TV ads in 2009.

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