The first month-on-month figures for Microsoft’s Bing search engine show its share of US searches declined between May and June, while Google continued to tighten its grip on the market.

Data from Hitwise reported by Search Engine Land shows Bing accounted for 5.64 per cent of all searches by US internet users in May. In June, this figure slipped to 5.25 per cent.

Meanwhile, 73.66 per cent of searches were conducted through Google in May, rising to 74.04 per cent in June.

Yahoo! Search’s market share rose from 15.55 per cent to 16.19 per cent over the same period, while Ask.com’s slice of the search market shrank from 3.81 per cent to 3.15 per cent.

Nevertheless, social media guide Mashable said Bing could still hold significant potential for search engine marketing, as site traffic figures from Compete.com show it is now bigger than Digg, Twitter and CNN.

The search engine attracted 49.57 million unique US visitors in its first month, compared to 38.96 million visitors for Digg, 23 million visitors for Twitter and 28.54 million visitors for CNN.

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