Online video could be beneficial to websites in increasing traffic to their pages, results from a study suggest.

The survey conducted by Pew Research Center’s Internet & American Life Project found that the audience figures for video-sharing sites had increased since 2006, with 62 per cent of adult respondents admitting to using hosts like YouTube and Google Video.

In comparison, 33 per cent of people asked three years ago said they watched videos on the web.

The study also showed that watching videos online was more prevalent than other web-based activities, such as social networking – 46 per cent of adults asked used such sites – and status update services such as Twitter.

Pew’s findings are supported by online activity from other companies such as Microsoft, which has just launched a free UK-based service – MSN Video Player – that streams full-length television shows in order to increase its online PR.

Featured programmes include Peep Show and Shameless as well as material from BBC Worldwide and ALL3MEDIA.

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