A faster and more intuitive service has been promised by Google for its AdWords.

According to the search giant, the online marketing service’s interface is now simpler with data more accessible and a number of features to help advertisers organise and analyse information.

New features include performance graphs, in-line editing and custom alerts – which flag-up changes to data in real time.

Performance filters allow users to see which sections of their accounts are performing best or worst.

Responding to the changes, chief executive of ClickTime Alex Mann said: "We’re spending less time navigating the system and more time making good decisions."

This month also saw the Google launch a global marketing competition.

Teams of students around the world were awarded free AdWords credits and asked to compete to try and come up with the best online strategy.

After submitting a report, teams were judged by a panel of academic experts.

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