Companies should not neglect their online PR campaigns during the recession as people are still interested in media communications irrespective of the downturn, a new report has suggested.

According to findings from Ofcom’s sixth Communications Market Report, consumers remain interested in media communications services, prioritising them above other needs such as holidays – and even food.

Of those asked, 19 per cent would choose to cut back spending on mobile phones, 16 per cent on television subscriptions and ten per cent on broadband, compared to 47 per cent who would spend less on eating out and 41 per cent on going on holiday.

Ofcom’s Peter Phillips remarked that people are “becoming more canny about the way we pay for these services. Almost half of us economise by taking a bundle of communications from a single supplier”.

Further research by the regulatory body indicated that those in Northern Ireland are more likely to use a mobile phone as a primary method of communication than anywhere else in the UK.

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