New features and languages have been added to Google Insights for Search.

The programme, which was initiated a year ago, offers online marketers an insight into what their customers are searching for so they can expand keyword lists and other advertising methods to better fit consumer demand.

Insights for Search now provides marketers a choice of 39 different languages and a forecasting feature for queries that are based on historical trends and search patterns, as well as an animated map that visualises changes in interest over time in different areas.

Marketers can also customise their iGoogle pages by adding gadgets to the homepage or by embedding them straight onto their websites in order to stay informed of the latest trends.

Google recently enhanced its AdWords service by removing the beta label from its interface and adding extra features such as performance graphs and roll-up tabs, designed to make management more efficient and more intuitive.

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