Microsoft’s Bing is finding it difficult to retain customers in the face of Google’s monopoly of the market, it has been suggested.

According to the editor of .net magazine, Dan Oliver, while Google has become a verb and is trusted as a company of developers, Bing does not have longevity on its side and it is easy for both consumers and those involved in internet marketing services to switch back to their default browsers.

"Bing is a very new search engine – there are lots of things that aren’t so good about Bing at the moment – but there are some things which are causing quite a stir," he said.

Mr Oliver went on to suggest that Bing was being used more frequently than Google in the areas of image and video search as it provides different features to search for – such as size and orientation – although these functions do not always work.

A recent survey by Chitika found that Bing was third in the overall search rankings, behind Yahoo and Google in first place.

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