An increase in conversion rates for businesses involved in internet trading has been seen over the last 12 months, figures from a new report reveal.
The findings from Screen Pages’ ecommerce study indicated that conversions from click to purchase have risen by 3.2 per cent since the fourth quarter of 2008, to reach 2.25 per cent.
It also found that email marketing remains the best method for converting sales, increasing by more than 28 per cent – suggesting that strategies employed by internet marketing services are proving successful.
Screen Pages’ data comes from a six-month investigation into 30 e-tail websites and what actions are made by visitors to their pages.
Further results from the study include the discovery that search engines – both paid and unpaid – are the best at generating traffic, directing 63 per cent of those looking for online retailers.
Conversion rates have also been seen to be improved by websites implementing consumer feedback options, as eSpares’s marketing director Matthew Henton attests. His business saw a rise of 14.2 per cent as a result of providing customer reviews.
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