Brands advertising on the internet and via other channels should be making sure that their campaigns are both "relevant and rewarding" if they are to tempt consumers with their product, an industry expert has said.

According to Sign-up.to’s founder Matt McNeil, personalising messages in email strategies is important for attracting potential buyers, as is taking into account factors such as age in order to select appropriate advertising methods.

"Some groups can be a bit more demanding and require you to be a bit more savvy with your marketing techniques," he said, adding that less responsive groups could perhaps be enticed by more bespoke advertisements.

Mr McNeil suggested ways to define a company’s target demographic, including live data testing to gauge customer response and regular interaction with people.

His comments follow a recent study by Epsilon, which found that those aged between 18 and 25 were most receptive to online PR strategies.

News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.