A survey addressing customer engagement on the internet has been launched by Econsultancy for the fourth time, to help brands maximise their profits as such strategies have been seen to make a difference.
The report, which will look into how leading companies are enhancing their relationships with customers – particularly in terms of social media and the use of mobile – aims to help those involved in online PR implement engagement tactics of their own.
According to Econsultancy, less than half of the businesses questioned in 2008’s survey admitted to having in place a definitive customer engagement scheme, suggesting that many could profit from taking part in – or reading – the report, which is due out in November.
Last month, Jonathan Attwood of internet swapping community Swapitshop recommended that digital advertisers "really engage" and spend time with children in order to ascertain what they want and tailor their campaigns accordingly.
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