Creativity has been proposed as one of the best ways for companies to be successful in the business world by a PowerPoint presentation design firm.

Article 10 Presentations, posting on the UTalkMarketing blog, noted that "unique and original ideas" are an essential part of generating revenue and "thinking outside the box" can help entice clients, although this often gets overlooked by corporate management.

The company cited research by The Partners, which revealed while 96 per cent of executives agree that creativity is vital to success, 44 per cent admit lacking the commitment and skills required to deliver it.

Article 10 Presentations went on to say that those involved in online marketing services could benefit from using "high impact animated video" to ensure strategies are memorable, or using "creative fonts" to engage with audiences.

Lead generation conversion tips were also offered to businesses by Econsultancy’s Patricio Robles, who recommended the use of telephones to ensure an offline presence is available for customers.

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