Firms and individuals seeking to maximise the success of their internet offerings have been issued search engine optimisation advice.

Writing on Freelance UK, Ran, an internet marketing manager at Photo Paper Direct, suggested that the main aim of many sites is to "get new business through the door".

In order to achieve this, metadata should be added to each page as this will increase search rankings.

The industry practitioner added: "To optimise your site for Google, limit the page title to 70 characters [and] the page description to 140 characters."

He went on to suggested that quality content should be incorporated on a regular basis as this is valued highly by Google.

Examples of such material include articles and advice, he said.

A further tip issued to enhance search engine optimisation was to increase the number of backlinks to websites.

Writing recently on the Econsultancy blog, Patricio Robles described maximising the search potential of sites as a "long, strenuous journey".

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