The use of keywords in search engine optimisation (SEO) has been highlighted as the most important part of the process.

Described by Last Click News as "the primary form of contact between a user and a search engine", keywords play an essential role in offering the clients of internet marketing services a relevant product.

Furthermore, SEO ensures that the right information is noticed by the desired demographic.

The news source observed that this system for search engines uses "highly-sophisticated semantics algorithms", meaning that pages such as Google are able to predict the sense behind a browser’s query.

One alternative to SEO suggested by Last Click News is paid placement, such as Google’s AdWords, with businesses paying for ads to appear on screen when certain keywords are used.

In related news, Helen Leggatt of Biz Report recently observed that marketers need to concentrate on changing trends in search terms at various times of the year, such as Black Friday (November 27th) as studies have shown that people plan to do more spending then.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.