Google’s Matt Cutts has confirmed a major overhaul of its Penguin algorithm will occur at some point in the next few weeks.
Speaking on his personal Twitter account, he responded to a users question on whether the update had already hit, saying : “Nope, no new Penguin update this week.”
In a follow up tweet he added: “…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.”
Cutts had previously hinted at a major Penguin overhaul back in March at the SMX West panel, suggesting this latest update would be hugely significant, even going as far as to say it would probably be one of the more talked about Google algorithm updates of the year.
Although he did not specify the changes likely to be made in its latest iteration, it will no doubt stick to the targeting black hat tactics used by some SEO firms in order to boost a sites ranking.
Penguin was introduced in April 2012 to level the search engine optimisation playing field, penalising sites using illicit tactics such as keyword stuffing and paying for spammy inbound links.
According to Search Engine Land, the last major Penguin update, Penguin 3, occurred back in October 2012. A previous update was launched in May 2012 following its initial launch the previous month.
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