The role of social media in online marketing services is one of the primary questions of 2009, according to Aaron Kahlow.

Writing for the ClickZ network, the chairman and founder of the Online Marketing Summit explained that two issues feed into the consideration of social networking for internet marketers.

These include the role of social media within search engine marketing and the question of where the return on investment will come from.

However, he asserted that "there’s no better way to get the word out than the social media channel".

This includes overcoming negative publicity by posting responses on blogging platforms or Twitter.

Social networking sites’ role in online marketing services was recently highlighted in figures from internet analyst comScore.

In its Ad Metrix report for August, the service revealed that more than 25 per cent of all online display ads were shown on social sites, totalling 13.8 billion ad impressions.

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