Website marketing efforts can be improved through better user experiences, it has been suggested.

The ZippyCart website has advised ecommerce businesses to make it as straightforward as possible for visitors to convert to customers.

It said a great conversion funnel is "critical" to the success of dealing online and offered some tips for website owners to improve site usability.

Using free online services such as Google Website Optimiser, which is tied to the search engine’s Analytics tool, can help identify areas of cost-effectiveness on the site.

Through using the this product, those in the online marketing services industry can see which ads convert the best and try out different variations of design.

Meanwhile, UserTesting.com offers video feedback on usability for a price of $29 (£17), which ZippyCart says is "well worth the money".

Meanwhile, NetMechanic senior analyst Larisa Thomason has said that website owners should ensure their navigation system and content is clear and simple.

"You may attract visitors with an eye-catching design, but content is what keeps them at the site and encourages them to return," she commented.

News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

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