Google has received approval for its $750 million (£517.8 million) takeover of mobile advertising network AdMob.

The move is expected to boost competition for online marketing services by making Google’s Android software more appealing to advertisers and challenging Apple’s iAd, the Internet Advertising Bureau said.

Commenting on the deal, AdMob founder and chief executive Omar Hamoui said that he is looking forward to working with Google on the development of new products and services for developers, publishers and brands.

According to statistics from eMarketer, US spending on online ads for mobile devices is expected to rise from $593 million in 2009 to $1.56 billion by 2013.

In April, Google announced that it had launched a new mobile interface for its pay per click marketing service AdWords that covers the iPhone, Android and Palm Pre platforms.

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