Google has launched a new AdWords tool called Keyword Planner according to the Internet giant’s company blogpost.

Designed to amalgamate its Keyword Tool and Traffic Estimator, the new offering is part of search engine firm’s push to make the campaign building process simpler.

On the AdWords blog, AdWords product manager, Deepti Bhatnager, wrote: “Behind every successful AdWords campaign are well planned out keywords and ad groups.

“In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.

“We’re constantly working to simplify the process of building campaigns, and today we’re happy to announce the launch of a new tool, Keyword Planner, which combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow.”

The new tool brings with it some familiar features as well as new additions designed to help the PPC bid management process.

Users will be able to find new keyword and ad group ideas much like they do with the Keyword Tool, but a new feature included with Keyword Planner is the option to include ‘multiply’ keywords or combine two or more keyword lists in order to generate new keyword suggestions. With this new tool, users will also be able to target individual cities and even regions within a specific country.

Other features include the ability to add keywords and ad groups to a plan, with users able to use this feature as a ‘shopping cart of ideas’ cutting and changing as they please to see rough estimates of clicks and cost before clicking on the “Get estimates and review plan” option in order to get more detailed estimates.

Users will also be able to get performance estimates with a graph on display during the review of a plan. This graph will show a range of max CPC bids and daily estimates.

Keyword Tool and Traffic Estimator will be phased out in around 60 days as Google pushes the new combined tool.

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About the author:

Martin Boonham is an online copywriter for ClickThrough Marketing, he has worked there since October 2012. He has a Masters in Print Journalism from Nottingham Trent University, where he also gained his NCTJ qualification at the same time; achieving qualifications in subbing, shorthand and media law.