A new report has suggested teenagers are becoming increasingly disillusioned with using Facebook.
The study by the Pew Research Center in America highlighted an overall growth in social media use in the teen demographic, but found the youngsters were tired of the drama, stress, and even their parents on Facebook.
Key factors in their dis-‘like’ of the platform – called Facebook fatigue – revolved around the significant surge in adult users on the site – although 70% of those surveyed admitted to being ‘friends’ with their parents – the constant sharing of inane details and the stress involved in keeping up their online reputation.
The research suggested the amount of teens using social networking sites had surged to 81%, a significant rise from the 55% in 2006. Despite their various complaints however, 94% of those surveyed still admitted to using Facebook.
Instead of regularly using Facebook, many youths are now turning their attention to mico-blogging site Twitter according to the Pew Center’s research, with usage of the platform increasing from 16% in 2011 to 24% in 2013.
Privacy on social media platforms was something many of the those surveyed seemed somewhat over-confident about, with more than half (56%) claiming it was “not difficult at all” to manage privacy controls on their account.
This was despite the fact the report suggested: “For the five different types of personal information that we measured in both 2006 and 2012, each is significantly more likely to be shared by teen social media users in our most recent survey.”
The five types of personal information the survey used, personal photos, school name, the city or town in which the teen lives, their email address and their phone number.
However, the teens believed by ‘pruning and revising profile content’, by deleting comments, removing tags and other such actions, they were keeping privacy in check.
Only 18% of teens said they limited what certain friends could view on their profile, 81% saying they let all friends see the same thing, but with a median of 300 friends a user and figures suggesting 33% of those ‘friends’ are people the teens have never met in person, the figures show privacy was not something really considered beyond the default settings.
On Twitter a similar level of disregard for privacy was reported, with 64% of those questioned admitting to posting tweets publicly.
In terms of their data being used for social media marketing purposes, only 40% of teen users expressed the opinion they were ‘very’ or ‘somewhat’ concerned about their information being used without their knowledge.
Internet Marketing News from ClickThrough – an integrated digital marketing agency offering web design services, web development, SEO, PPC, content, online PR and conversion optimisation.