There have been reports of impersonations on Twitter, and in response, an announcement was made this week about the launch of a beta for verified accounts to prevent impersonations.

The beta version will primarily focus on people in public office, celebrities, athletes and public agencies where the likelihood of impersonation is highest. However, it does seem as though businesses are likely to be included at some point in the future so if you are having any problems with an individual using your corporate name on Twitter, there may well be a solution on the horizon.

In the meantime, it is worth checking your brand names haven’t been usurped on Twitter and registering the usernames you are most likely to need in the future, or just to prevent their misuse.

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