Google has made changes to the way in which internet marketing firms are able to use its Ad Sitelinks technology.

The search engine explains on its Inside AdWords blog that a new one-line format has now been introduced which will allow businesses to use the tool for more of their campaigns, including unbranded adverts.

Google also reminded users that Ad Sitelinks is a campaign-level extension, which means links should be relevant to any related adverts.

The brand noted that businesses no longer have to wait for their campaigns to pre-qualify before they set up Ad Sitelinks and this may come as a positive move for those eager to get on with their strategies.

In other news regarding Google, the latest Hitwise figures show the brand is still top of the US search market as it handled 72.12 per cent of all queries in the four weeks to May 29th.

Bing came in third place, after Yahoo!, with 9.23 per cent of traffic.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

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