Companies looking to improve their SEO services may want to consider how they can use news articles to their advantage.

This is because, according to Bing, more and more people say they are logging on to search engines to find out all the latest headlines.

A total of 60 per cent claimed such sites are their "most important" way of reading the news.

As a result, Bing has introduced some changes that may make the experience even more enjoyable and beneficial to users.

Local results pages have been improved so people are now able to set their location and be greeted with headlines from their area, as well as weather forecasts.

Articles are now indexed at a greater speed, Bing continued on its Community blog, while improvements have also been made to news query intent.

Last week, Bing noted that it has also increased its focus on entertainment as part of its summer update.

News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.

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