Companies hoping to make the most of search engine optimisation techniques during the World Cup may be interested to hear the latest results from Google.

According to the company, the goal let in by England keeper Rob Green in his team’s game against the US meant the term ‘striker’ became one of the most searched-for positions.

In comparison, unexpected results and surprising wins sent many people flocking to their computers, Google continued on its official blog, with Switzerland’s win against Spain proving to be one of the most popular.

Similarly, New Zealand’s match against Italy was a searched-for game.

Apart form the matches themselves, Google reported that many people investigated the tournament’s official song Waka Waka, which is performed by Shakira, while searches for ‘vuvuzela’ reached a peak on June 15th.

The World Cup final will take place on July 11th, although England will definitely not be playing as they lost 4-1 to Germany on Sunday (June 27th).

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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