Google has detailed changes to the way in which internet marketing firms in China may be able to use its services.

Writing on its official blog, the company explains how officials in the country have prevented certain information from being released, even though Google is determined not to censor data.

To combat this problem, users are currently being redirected from Google.cn to the site in Hong Kong – Google.com.hk – although authorities are still not satisfied.

Google states it is "clear from conversations we have had with Chinese government officials that they find the redirect unacceptable" and its Internet Content Provider licence may not be renewed.

However, a new redirect has now been introduced that takes consumers to a landing page on the Chinese site which links to Google.com.hk, allowing the brand to provide information without filtering.

This is not the only change Google has been making recently, as it also announced it is altering its AdWords Report Centre so documents are now available in Campaigns tabs.

News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.

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