New figures released by digital marketing research company, eMarketer, have  forecast that Google is expected to generate $8.8 billion from its mobile ads.

The figure takes commission the amount of commission the search engine giant will have to pay its ad partners, and represents a staggering 92 per cent increase on the amount it generated last year (2012) from mobile advertising.

As with the US search engine market, Google is expected to have a dominant share of the mobile ad market – of 56 per cent.

eMarketer’s research displayed that Facebook – with a 13 per cent share – and Pandora, a popular Internet radio service – with 5.3 per cent – are expected to round out the top three.

Facebook’s estimated share represents a revenue figure of over $2 billion; and is all the more significant when the fact it didn’t have any mobile advertising revenue just two years ago.

Somewhat surprisingly, micro-blogging site Twitter ranked fourth on the forecast, with expectations of a 1.95 per cent share.

The research firm has also forecast a 19 per cent jump in digital ad revenue for Google  – with a final figure of nearly $39 billion.

Commenting on its research, eMarketer released a statement: “Across all digital platforms, Google continues to reign as not only the largest beneficiary of digital ad spending in the U.S., but worldwide as well.”

News brought to you by ClickThrough – a best practice digital marketing agency.

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About the author:

Jack Adams is a copywriter at ClickThrough Marketing, and is a qualified journalist. Jack also has a degree in Journalism, with a specialist focus on citizen journalism, which includes blogs, web content and social media.