New figures released by digital marketing research company, eMarketer, have forecast that Google is expected to generate $8.8 billion from its mobile ads.
The figure takes commission the amount of commission the search engine giant will have to pay its ad partners, and represents a staggering 92 per cent increase on the amount it generated last year (2012) from mobile advertising.
As with the US search engine market, Google is expected to have a dominant share of the mobile ad market – of 56 per cent.
eMarketer’s research displayed that Facebook – with a 13 per cent share – and Pandora, a popular Internet radio service – with 5.3 per cent – are expected to round out the top three.
Facebook’s estimated share represents a revenue figure of over $2 billion; and is all the more significant when the fact it didn’t have any mobile advertising revenue just two years ago.
Somewhat surprisingly, micro-blogging site Twitter ranked fourth on the forecast, with expectations of a 1.95 per cent share.
The research firm has also forecast a 19 per cent jump in digital ad revenue for Google – with a final figure of nearly $39 billion.
Commenting on its research, eMarketer released a statement: “Across all digital platforms, Google continues to reign as not only the largest beneficiary of digital ad spending in the U.S., but worldwide as well.”
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