Search Engine Optimisation - Tips and TricksWe have previously posted about the importance of RSS feeds in your internet marketing mix, and once you have your feeds set up, you need to promote them widely. There are a huge number of RSS directories on the internet, which you can find by searching Google, Yahoo and Bing, as well as the social bookmarking sites.

As with URL shorteners, these sites often come and go, because they tend to be dependent on an advertising based business plan. Therefore, you should keep a list of all those you submit your feed to and regularly check which new ones have sprung up.

Many of the RSS directories allow you to add tags and categorise your feed so think about popular tags as well as which categories you wish to appear in. You should record these tags etc along with the URL you have submitted to, so that you can develop a good cross-section of different listings across all the directories, which should help to get you maximum exposure.

Find out more about good internet marketing practice in our SEO Book.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK Technology