New devices, including the iPad, could see traditional internet advertising strategies change.

This is the opinion of Duncan Parry, who, writing for Search Engine Watch, claimed such portals would need to be "tailored to the device", with online PR also being affected.

He remarked: "Most consumers won’t want to install an app, so ensuring search websites work with the operating systems and browsers of different tablets is key."

According to Mr Parry, innovation is important and many companies may be encouraged to take advantage of iPad’s touchscreen and how users can interact with search results using this form of technology.

This could involve expanding plus boxes by drawing circles or swiping on map interfaces, he explained, which could allow individuals to find businesses within a certain radius.

A recent study by Dr Jakob Nielsen of the Nielsen Norman Group found reading on an iPad is preferred to viewing a computer screen, with respondents claiming a monitor just reminds them of being at work.

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