The internet is now seen as a necessity, rather than a luxury, for working age households in Britain, according to a new report.

Research by the Joseph Rowntree Foundation, which may be of interest to users of online PR and search engine marketing services, found that with the exception of pensions, all groups questioned believe the web is vital to everyday life.

People of working age said that the internet is now so widely used for everything from applying for jobs to getting discounts on goods and services that those without access to it are disadvantaged.

In the foundation’s previous study, which was carried out in 2008, only households with school age children thought an online connection was a necessity.

To see the full report, visit the Joseph Rowntree Foundation website.

According to the Office for National Statistics, 18.3 million UK households had internet access during 2009, an increase of four million compared with 2006.

Of these households, 90 per cent had a broadband connection.

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