Companies who use Google’s pay per click (PPC) platform now have a new way to track the performance of their PPC marketing campaigns.

In a post on the Inside AdWords blog, crew member Miles Johnson explains that a new option has been added to the ValueTrack parameter.

This allows advertisers to determine the source type for clicks that arrive via their PPC marketing campaigns.

Historically, the parameter has been used to distinguish between advertisements that appear as sponsored links alongside search results and those that appear on websites through the AdSense publishers network.

Now, however, ValueTrack code can also be used to identify when a visitor to a website arrived after clicking on an advertisement displayed on a mobile device.

"To use this feature you just need to add the mobile ValueTrack parameter – {ifmobile:NewTagName} – to the Destination URL field when you create a text ad," writes Mr Johnson.

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