Individuals hoping to educate their readers through linkbait content online have been advised on a number of factors to drive up traffic to their site.

The most common types of linkbait are articles, infographics, videos, quizzes and widgets and these can be a great way to increase readership, Search Engine Land reports.

Indeed, when forming this content, users are advised they must ensure that their posts "strike an emotional appeal and impress the reader in order for them to share or link to it".

To achieve this, they are advised to make titles as interesting as possible – even controversial – in order to hook the reader straight away.

Furthermore, presenting key points with section headers can be a good way to ensure readers stay engaged with the subject matter, while this is also of importance in ensuring good search engine marketing.

Elsewhere, Eric Enge recently posted for Search Engine Watch that businesses could boost their search engine optimisation efforts by focusing a few key areas – good use of title tags, text-rich content, social media engagement and ensuring site architecture is search engine-friendly.

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