The new Bing iPhone app could make PPC campaigns more straightforward for businesses.

Microsoft’s search engine said that comparison shopping using the new app could make it easier for consumers to find the best deals on products and this in turn could be a good way to boost PPC marketing.

Research has revealed that 56 percent of iPhone users compare prices when making purchases and by searching using the new Bing feature, these individuals can find the best deals quicker and more easily.

It works by allowing users to take a picture of the item they are searching for and this will then link to a search results page – meaning typing in queries is no longer necessary.

"Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly," commented Steve Ballmer, Microsoft chief enterprise officer.

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