Marketing budgets for businesses could be set to increase in the period from July to December 2010, it has been revealed.
Royal Mail’s second marketing tracking poll showed that just 13 percent of respondents felt spending would be cut this year, highlighting an overall optimism within the internet marketing services sector.
This compares to last year’s results, which showed just 26 per cent of companies were expecting an increase in their budgets.
Gemma Greaves, marketing director of the Marketing Society, which helped to carry out the poll, commented: “The marketing industry still has tough choices to make, but the fact that many of our members are confident about budgets increasing in extremely encouraging.”
Elsewhere, John Lee of Search Engine Watch recently argued that US paid search campaigns could provide a boost to marketing results for businesses.
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