London, UK – 2nd August 2010

ClickThrough Marketing the search marketing and web conversion agency, announced today that Roman Originals, British-based ladies’ fashion retailer, has selected ClickThrough to help with their internet marketing strategy.

The relationship with ClickThrough will give Roman Originals increased online visibility, helping women who visit their 150 outlets across the United Kingdom, and new customers, find the perfect outfit through their website.

With a distinguished history in ladies’ fashion, Roman Originals designs and manufactures its own range of Women’s clothing and accessories, including extensive Daywear, Eveningwear, Workwear, Outerwear and Special Occasion clothing collections.

“Our website, registered back in 1999, has become a major channel for us. With so much of consumer time spent online, we recognise the need to give our site additional online exposure” said Peter Christo, Director at Roman Originals.

“One size doesn’t fit all. We cater for all types of women, with many of our clothes available in sizes 12 to 24. Similarly, ClickThrough recognised that we have many different types of customer, who will use a range of methods and search terms to find our site. By helping us appear more often in search engine results, and through website optimisation, we will be able to satisfy visitors better, which in turn reflects on our customer-centric philosophy”.

Phil Robinson, Founder of ClickThrough, “Roman Originals are a well-recognised name up and down the nation’s high streets, and they have a fantastic online heritage. We are looking forward to building on this legacy, and help more women benefit from the stylish range of clothes that are unique to Roman Originals”.

ClickThrough Marketing, based in London and Lichfield, is an internet marketing agency specialising in driving traffic, enquiries and sales.  Our services include; Website Conversion Enhancement, Search Engine Marketing, Social Media Strategies & Web Analytics.

For interviews, quotes, photos or comments contact:

John Newton, PR Manager
Telephone: 0800 088 7486
Email: experts@clickthrough-marketing.com

About ClickThrough

ClickThrough Marketing is an international digital and search marketing agency. Since 2004 we have helped our clients in the UK, USA and Europe reach new customers, using our proven, ethical search marketing know-how. We pride ourselves on giving honest, actionable advice without up-front commitments. Whether you are thinking of changing your digital marketing agency, or just looking to improve your online conversion rate, our team of search conversion experts can help.

About Roman Originals

Established in 1957, Roman Originals is one of the UK’s leading ladies clothing retailers. Roman Originals merchandises and distributes its ranges through 150 high-street stores and their website. By using their own skilled team to handle merchandising and distribution they are able to add 20 lines each week, on average, to their range. Their extensive range of women’s clothing now includes eveningwear, wedding outfits, smart casual day wear, work wear, and holiday wear.

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.