Google has launched a new feature designed to enhance location extensions for advertisers targeting people accessing the internet from their phones.

Writing on the Inside AdWords blog, Dai Pham of the Google Mobile Ads Marketing Team, said the innovation will allow users of its pay per click services to include a store location and contact number on an expandable map.

The ad appears as a banner with a business icon that can be clicked to show the “ad creative”, a click-to-call number and an option to get directions sent to the handset.

“Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them,” he noted.

Companies using the new location extensions will only be charged when an individual clicks to call their business or visit their website, they will not have to pay when they expand the map or get directions, Mr Pham added.

In related news, Google recently announced the launch of its Mobile Ads Blog, which is designed to help marketers keep up to speed with the latest developments and trends in the sector.

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