Continuing with our look at Twitter for those who are new to it all…..
Qwitter – if you want to know who has unfollowed you, and what the post was that you wrote just before they decided to depart, Qwitter only requires that you enter the Twitter name plus an email address and it will email you when you are unfollowed. There are additional uses for this too beyond tracking your own user stats, like tracking those of your competitors!
As a market research tool, this can be very useful to see which posts turn people on and which turn people off. Find someone with authority in your subject area and follow their unfollowers movements. You can obviously only make an educated guess at why anyone chooses to unfollow, but you may well see some trends that could help direct your social media marketing strategy.
Twitterfeed allows you to automate the posting of tweets from your blog (or any RSS feed) straight to your Twitter account. If there is an RSS feed on a website that you know will be of interest to your followers, you can add that RSS feed directly to your twitterfeed account too eg from the BBC site or similar. This means you can put constantly updated quality content straight into Twitter without lifting a finger. Very useful!
TweetLater does more than the name suggests. Firstly, you can use it to automate your welcome DM (Direct Message) to new followers, and change the messages you send out so they rotate between different messages, and you can manage your own DMs and DM spam. Then you can automatically follow and unfollow those who un/follow you. You can schedule tweets to be sent out at certain times, as well as monitor keywords and phrases and receive alerts on activity with those keywords. All in all, there is a lot to this tool, and how you use it to maximum benefit is down to how much time you spent configuring it.