Yahoo!'s experts will be out "in force" at the Search Engine Strategies (SES) conference when it comes to San Francisco, California later this month.

Writing on the company's Search Marketing Blog, Michael Mattis said the event, which takes place at the Moscone Center from August 17th to 19th, is a great opportunity for those involved in optimisation and pay per click services to catch up on the ever-evolving world of online marketing.

Among the big hitters from Yahoo! who will be in attendance at the event are senior vice-president for search products Shashi Seth, director of search marketing David Roth and Bobby Figueroa, vice-president of product development.

They will be joined by senior strategist for search engine optimisation Jon Mette, senior director of mobile sales strategy Paul Cushman and Wendi Stugis, vice-president for the North American art of Yahoo!'s Business Development and Partnership Group.

Workshops scheduled for the two-day conference include a pay per click marketing lab, a look at the future of social media in the marketing mix and a discussion on advanced paid search tactics.

Marketers who cannot make it to the conference can follow all the latest from the event via Yahoo!'s Twitter and Facebook profiles, as well as its blogs and video sites.

After San Francisco, SES will head to Hong Kong in September before arriving in Chicago during October.

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