Google retained its dominant position in the US search market during July, according to the latest report from comScore.
The Mountain View, California-based company's portals are likely to remain the main targets for organic and pay per click marketing campaigns after they accounted for 65.8 per cent of the 15.8 billion explicit core searches carried out by American internet users from home, work and university locations.
Explicit core searches exclude "contextually driven" queries that do not reflect a specific intent on the part of the user to interact with the results, according to comScore.
Yahoo! sites took the second largest share of the market last month at 17.1 per cent, up 0.4 per cent on June.
Microsoft sites were third on 11 per cent, with the Ask Network on 3.8 per cent – both unchanged from the previous month.
AOL was fifth with 2.3 per cent of the market, down 0.1 per cent on June.
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