This may seem an odd thing to say, as many in the Internet marketing world and other geek environments were early adopters. But, the point is that, until now, Joe Schmoe UK wasn’t playing on Twitter as such. Facebook…yes, we’ve all watched things go viral there, but Twitter really was the haunt of, apparently, a few (million) sad people.
However, this weekend in the UK, Twitter took off with the bingo-ites and the TV addicts. And all because of an offline media source called the TV.
As X-Factor took to the air this weekend, many people, who perhaps have previously ignored the value of Twitter as a global real-time ‘news’ media, discovered its potential for instant feedback, commentary, and resource sharing. The limitations of Facebook friends versus Twitter hashtags is hard to ignore and Twitter’s trending topics this weekend showed, we think, an influx of newbies on Twitter that could bode well for advertisers, social media marketing agencies, businesses and entrepreneurs.
The use of autotune on contestants’ microphones is apparently the cause for the big discussion, but it has led to a wide audience for Twitter in the UK. And it’s expanding far beyond a single TV programme and Stephen Fry now. Whether or not the general UK TV audience can master the intricacies of hashtags and netiquette has yet to be seen, but companies looking to target specifical UK demographics may do worse than hanging out on Twitter every Saturday evening until Xmas…..
And expect to see tweets appearing at the bottom of your screen on all and every ‘live’ program shortly to involve everyone in Martha Lane Fox’s Race Online 2012 campaign.